Thursday, April 19, 2007

Froogle Is No More

"'We were a really young company, and I don't think we really understood the burden of a new brand,' said Marissa Mayer, vice president of search products and user experience at Google. 'I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name.'"


sugarplum said...

Oh. I actually liked the name Froogle. I guess people don't get the play on words thing with it.