Technology News: IT Management: Standing Out in the App Store Crowd

"iPhone users are crazy about all the slick new apps they can uncover at the App Store, but the size of the catalog means that most developers -- and their precious creations -- are languishing in the cobwebby corners. How does the creator of the coolest app ever get the word out to the legions of iPhone and iPod touch users who might want to part with a few bucks to own it?"