Gamasutra - The History of Atari: 1971-1977

"It’s no small wonder that the simple beauty of a game like Go appealed to the college campus computer hackers of the 1960s. While chess was still very popular, its regimented opening moves and seemingly finite strategies were more in-tune with the “powers that be” than with new movements based on social change. Computer hackers were opening new doors to information that were only dreamed about a decade prior."