"Chairs were lined up facing a small makeshift stage.. We were confined to the left side with three sheets or red, white and black sprayed with the AIR logo broke the room in two. On both sides of the chairs about 5 crew members stood ominously overlooking the proceedings. Once everyone filled in our guide went behind a metal sliding door and a minute later a man in camo gear came out and took the stage."
Trent Reznor seems to be taking this alternate reality game (ARG) pretty far. Some say a movie will be coming down the road as well.