Enforced Ads Coming to Flash Video Players

"The BBC is reporting that Adobe is releasing new player software which will allow websites that use their Flash video player (such as YouTube) to force viewers to watch ads before the video they selected will play. 'But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) — allowing copyright holders to require the viewing of adverts, or restrict copying. 'Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it,' James McQuivey, an analyst at Forrester Research said.' This seems to have been timed to coincide with Microsoft's release of their own competitor, Silverlight, to Adobe's dominance of online video."